Check out Urban Outfitter’s leprechaun shirt! It looks strangely familiar to me. That’s because I created one just like it for Bennigan’s in 2008…
The idea originated from a project our team was assigned in 2007. The project was to create a leprechaun character for Bennigan’s advertising campaign. We decided the best way to do this was to hire a comic book illustrator to bring our 3 concepts to life, pick our favorite one, then create an advertising campaign around him.
We contacted Steven Sanders, an illustrator based in Kansas City and hired him to illustrate three different leprechauns; one weird, one similar to Bad Santa and one classic leprechaun. Below are the results.
The traditional leprechaun on the right was chosen for the advertising, but we loved the sloppy guy in the middle so much, we put him on the St. Pat’s day t-shirt. I couldn’t get the belly shirt past the client, but otherwise, the illustration was used as is.
The shirt was given out at all the Bennigan’s St. Patrick’s Day parties, worn by the employees and sold online. My version of the shirt is out of print, but if you like the idea, you know where you can get one just like it.
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