Fuel for thought.
In the next few weeks you may notice a new beverage at your local grocery store or pharmacy. It’s called Nawgan® and it was formulated by Robb Paul, a brain scientist. Recently featured on a Times Square digital press release, Nawgan has a patent-pending blend of ingredients combined and specially formulated to help support memory and cognitive skills.
I helped create the logo and packaging for Nawgan at Propaganda, the design firm I work for. In addition to the final designs, after the jump I’ve included some of the rejects/legwork that helped guide me to the final piece.
The chosen logo.
Some of the original concepts, you’ll notice the other logo options.
Times Square press release on February 1, 2010.
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